"Save The Date" --- The NEW Norm

Sunday, May 13, 2007


Maybe it hasn't striked you yet, but "Save The Date's" are now the NEW social norm for planning a wedding. They creep into your mail, sometimes before you even know the couples engaged. Funny, how less than 3 years ago these "reminders" were of a rare breed. Most of our parents still have no idea what they are. As we evolve so has the new generation of brides. These brides (especially Boston Brides)are very busy. Between work, the gym, your man, friends, community service, your mom, and traffic, you need to plan a wedding. And so as they say, "A bird of a feather, flock together." Of course that means a brides circle of friends and families share the same hetic lifestyle of constantly being on the go. Who can remember a date a year in advance? How can a person be expected to plan their vacation, work, etc. around a date sum 365 days away? That's madness! Ah huh, the "Save The Date" card to the rescue. So, as funny as our previous generations may think it is... these nifty little suckers are quite practical, no make that HELPFUL to our guests. They have indeed become the expected normality to a wedding. Nowadays, guest expect to receive a "Save The Date" just as soon as you book the ceremony. And now our Boston Brides have taken it one step further. These are no longer cute snapshots with a border printed at the CVS down the street. Oh no, these "Save The Dates" are researched, planned, customized and ordered to match the every detail of the wedding of their dreams. Brides are taking as much time deciding on the "Save The Date" cards as their invitations! After all, these cards are the gateway into your entire fanatasy wedding and sets the stage for your guests to oooww and aawww! Daisy Days has a really cute collection of "Save The Dates" that I believe any savvy Bostonian Bride would be happy to call her own. Check them out at http://www.daisy-days.com/

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